What’s up? Everyone welcome to the Surfside PPC youtube channel. Today, I’m gonna be going over six landing page design tips to help you improve your conversion rates, so your landing page is going to be really important to the success of your PPC advertising campaign and really any campaign where you’re trying to drive new leads new sales and new customers, so these are gonna, be some simple design tips.
You can follow number one very simple focus on the headline and the subheading first. That is only what people are gonna see. First, when they do go to your landing page, so you want to make sure the headline captures their attention and you want to make sure you can promote your offer really easily and quickly to people now.
A major bonus here is, if you can get your headline to actually match the search term, that people are typing in. So if someone types in a specific search term, they click on your advertisement. Creating that seamless experience from the search to the advertisement, to the landing page and specifically to that headline to map the actual keyword that people are searching.
It’s very hard to do because it takes a lot of time to create that many landing pages. But if you can do it for some of your top keywords, it’s. Gon na help you drive more conversions at a lower cost.
Now let’s. Just look at a quick example here. So here’s, the landing page we’re gonna be building for this, and you can see here. I just have a fake company Surfside social, so let’s just say. For example, I have my own social media tool that I’m, trying to drive people to so they sign up.
So what you want to do is you want to get people to your landing page, and you can see here. My headline grow your social following, so I’ll. Go with a quick benefit, go with something that’s gonna quickly.
Describe the product or service or benefit that you’re really offering to people when they do visit your landing page whatever you want them to sign up for and then my subheading here is top rated social media scheduling, monitoring an analytics tool.
So people know exactly what they’re gonna get and the main benefit they’re. Getting from this is to grow their social following when they sign up for Surfside social. So that brings us to number two and number two is to make the action you want visitors to take as clear as possible.
You want your offer to be very obvious and you want to make the call-to-action stand out on the page. So for this one grow, your social audience top rated social media is scheduling, monitoring an analytics tool and you can see our call to action to start your free trial.
So you want to make sure you have a call to action that’s, bold. On the page, so people know exactly what action you want them to take when they do busy your landing page. This is vital because you want people to sign up for your service.
You want people to learn more about your products, so whatever it is number two. You want to make sure that the action you want visitors to take is very clear and your call to action on the page stands out.
Next is gonna be number three and number three is to sell the benefits and provide proof. So, regardless of what it is you’re selling, if it’s a product, if it’s a service, you want to make sure that you’re, showing some of these positive reviews and testimonials.
So people visit your page and they see that you have other happy customers. You have other people using your software or your tool or whatever it is. You’re trying to promote so here’s, our example here.
So at the top. We have grow your social audience, top rated social media scheduling, monitoring, analytics tool. We have your enter your email to start your free trial. Now, if this doesn’t capture people right away and a lot of times it doesn’t.
People want to learn more before they actually give you their email and start their free trial. Do some quick benefits? You can use images to show some of these benefits, and then you also want to use testimonials and customer reviews.
So here’s, just a sample 5-star customer review easy to use in great features so just make sure people understand that if they do sign up or they purchase from you – that there are gonna be some benefits and they can easily see what It is so why Surfside social try to connect with people and understand some of the problems that they’re facing when they’re.
Looking for a social media, marketing tool or whatever it is that you’re. Trying to target them with affordable pricing connect, all social networks engage your audience analytics dashboard. So there’s, a lot of things that people can get hung up on so use the benefits to make sure that you’re answering any of the questions that they might have when they do sign up for your software.
So that’s gonna be number three is to make sure you’re, showing some of these benefits and provide proof using customer reviews and it’s. The best, if you have a large number of customer reviews, think about Amazon anytime.
Someone looks at products on Amazon a lot of times what people are gonna purchase are the top rated products, so that’s. Gon na be number three. Okay. Next is gonna be number four and number four is going to be to use high quality images and videos.
So you want to use these to describe your products and services. So if it’s a product page and you can use videos to show the different angles of your product or people using your product, think about basketball, sneakers, for example, you can show the front the back the side of the shoes people can get A full 360-degree view of the basketball shoe and you can also show basketball players wearing those shoes, as they are on the court.
Dribbling, a basketball and maybe dunking or something along those lines. Using images and using videos can quickly provide information and it’s just another great way to sell your products and services to potential customers.
So essentially, what I would do in this case is how it works. You have a video here. People can watch a one to two minute, video of how the social media marketing tool works, and then the other thing you can do is use some of the images from your social media, marketing tool, use images and use videos to make sure people understand front back Side to side everything about your product, everything about your service, so, for example, one of the things that I can do is show and connect all social networks.
I can show all the different social networks that people connect to this social media marketing tool. I can say: connect to your Twitter account connect to your Facebook account connect to your LinkedIn account connect to Instagram connect to Pinterest.
So I can say this is an all-in-one social media marketing tool. You can connect every single social network you have so you can use images to show people how they can easily connect all their social networks and start scheduling and publishing some of these social media posts directly to their social media accounts.
So, the more that you can show people using visual images and using videos the better it’s gonna help to sell your products and services and that’s. Ultimately, your goal with a landing page is to have a call to action up at the top and make sure that your call to action is very clear to people and then show all the benefits of why people should take advantage of whatever your call to action Is now number five is gonna, be a quick and simple one, one that I’m gonna go over very quickly, but you want to make sure that your desktop and mobile designs are responsive so that it looks exactly the same.
No matter. The device that people are using when they do access your landing page. So if someone’s on a mobile device, you’re. Looking up social media scheduling software, they might end up converting on their desktop device later, but you want to make sure that a device does not ruin your conversion rate.
If you find you have a really low conversion rate for your mobile design, then you probably want to create a new design that looks as good as possible on mobile, because you don’t want a device to drag down your conversion rate and increase Your cost per conversion, so essentially, what you want to do is open your landing page on a desktop device, open it on a mobile device and make sure that, no matter what device you’re using no mad.
What browser you’re using that people can easily see the benefits of your products and services and easily sign up for or purchase from you directly, so that both your designs are exactly the same, because you don’t want one device To drag down your conversion rate, it’s.
Only gonna hurt your overall costs over time and it’s. Just gonna end up hurting your business revenue so that’s. Gon na be number five is to make sure your designs are completely responsive and do a full review on every single device that you have and using different browsers as well, because sometimes your landing page might look different in Google Chrome than it does on Safari.
Now, last but not least, make sure you review competitor landing pages. So this is a great design tip because you might have your landing page complete and you might be out of ideas and you can learn a lot from looking at other landing page designs.
So I pulled up other landing pages related to social media marketing tools. So if we come back to my final design over here, it would look something like this. Obviously, you’d, want more spacing there.
This is kind of a compacted version, but what I would want on my final design is a headline at the top, so some type of benefit some type of selling point and then the subheading exactly what people are gonna get.
I have my call to action here. You don’t have to do the email. If I do start your free trial, you can do something where it puts a form up in front of people’s face, and then you can have them fill out that form.
But I would want to have some videos, some images showing how it works, some of the benefits that people can take advantage of, and then what we can do is look at some of these other examples. So let’s come over here and let’s just say I come into Google.
I type in social media scheduling tool. You’re gonna see advertisements at the top, so all you need to do is click on some of your competitor advertisements, so we’re gonna look through some examples here.
The first one is from lumely comm and you can see here so build a successful brand with your team and to your email get started start your 15-day. Free trial enter your email free 15 day trial integrated with so you can see all the social media networks.
You can connect to. They have some images over here showing responsive design. They even have an Apple watch over here. So you know that your design, it can look good on any single device. Keep coming down.
They haven’t explained our video here start. Your 15-day free trial, so you can put your call to action in multiple places. All your team needs in one tool, so you can see they don’t use of text on their page at all.
It’s, really more image based if you scroll down here, you have images down here. You have a video explainer down here. 90. Second, video, that’s very popular on landing pages, and then you have the main call to action here.
Start your 15-day free trial, so they’re using a lot of images here and then you have a table here showing some features: lumely, verse, others. So a lot of different ideas here to get started with showing some proof here trusted by forty four hundred plus teams around the world and they’re showing some awards they have down here here’s.
What some awesome customers have to say so you can see they have a lot of these design elements within their landing page. So let’s. Look at the next one. The next one is later calm, so the modern way to manage social media visually, planned schedule and analyze all your social media content in one place they have create account as their call to action free forever setup in minutes no credit card required.
So again, you’re. Looking at some of these little selling points here, where people might say, I don’t want to create an account cuz. I don’t, my credit card in so these are just little things that people can read and say.
Okay, I’ll, create the account for now, because I don’t have to actually upload my credit card information. Yet keep scrolling down this one has a lot more text to it and you can see they have a call to action with every little section on their website.
So if we keep scrolling down, you’re gonna start, seeing some of the same things here so create a beautiful Instagram feed join over 2 million of the world’s, top brands agencies and influencers. So again they’re, showing proof here and they have a lot of their selling points.
If you do sign up for later calm. So let’s. Look at a couple more! So the next one is HootSuite, so you can see they use start your free 30-day trial as their call to action. Start your free trial connect with multiple social networks.
So we keep scrolling down how it saves you time. So they’re listing. Some of the benefits here, HootSuite at a glance again, some of the benefits, some of the things you can take advantage of with their platform over 18 million users, so showing some proof.
So you can see a lot of these landing pages. Have the same type of elements, the designs are just a little bit different, different colors different call to action. So, last but not least, what we’ll look at is sprout social calm, social media tools for business, sprout social media tools make it easy to bring large, multidisciplinary social teams together.
Start your free trial trusted by over twenty thousand customers. They have an image over here to show how it works, keeps going down easily manage one or many social media accounts, some of the different brands that are using it.
So again, you’re gonna find a lot of these same design, elements and themes on all these pages, but those are six different, landing page design tips again. You just want to have a main call to action here list.
The benefits show images, use video to make sure you can sell your products and services and don’t be afraid to look at some of your competitors landing pages, because if your competitors are consistently running ads to their website – and you always see them As competitors for your Google Ads account or your Facebook ads or whatever type of advertisements, you’re running, they’re, probably seeing conversions, because if they continue to spend their budget, then they’re, probably driving revenue with that Budget so look at their landing pages and look at some of the different offers that they have some of their different ways of selling their products and services and use those for your own inspiration.
So if you have any questions about this, please them in the comments section. These are six landing page design tips to help you improve your conversion rates. Essentially it’s, a checklist of things you want to make sure you have on your landing pages.
So you can continue to drive more and more conversions at a lower cost. Again, thank you for watching my video today and make sure you subscribe to the Surfside PPC youtube channel.