So, as you guys can see, I’m on my screen right here. This is one of the ads that have been running for a product since around like two months ago and obviously, as you can see, it’s all turned off right now, because I did run into some issues, but you guys can see that I Spent around 14,000 and made back 75,000.
It was actually more closer to like ninety thousand, but Facebook, doesn’t track. Everything – and I’m gonna show you guys in this video how I structured this and set it all so, grab your popcorn drinks and get ready for some value all right.
So the first thing you guys want to do if you’re new to this, you want to create a business manager and to do that, you want to go ahead to this link and then hit create account and the reason you need a business Manager is to store everything it’s, sort of like a Google Drive, so you’re gonna.
Have your ad accounts, your pixels? You can add people, so the business managers to have access to all the content. You’re gonna have Facebook pages you’re. Just gonna have everything under one business manager.
Now the maximum amount of business managers you’re allowed to create per Facebook. Account is two, so I can’t create a business manager right now, but what you can do is go ahead and just put business manager.
1. Put your name make sure all the info is real, put your email and then hit next. Now it’s. Gon na ask you to verify it, and then you’re gonna land on a page like this, so once you’re right here, you’re gonna see that you have one ad account.
Now you cannot create more, but once you do spend money on this account, I highly suggest you guys to go ahead and hit create new ad account. Now you can create up to four more so you’re gonna have five total.
If one of them gets banned, you’re gonna have the other ones for backup. So I highly suggest you do that now. The next thing you want to do is go ahead and go over to pages. Click on add page, create new page brand or product, and then you want to go ahead and title it.
Video that’s. What we’re gonna do for this and then choose category, and we’re gonna. Do brand right here, so you’re gonna want to name your page name, whatever niche it is or whatever you want it. Doesn’t have to be anything specific.
Usually, I tend to name it my store name, but we’re gonna go ahead and create page. Now, once this is done, loading you’re gonna see that you’re gonna. Have a Facebook page created right here now you can go ahead and view the Paige and edit it and change it all up, but we’re, not going to do that for the sake of time now.
The next thing you want to do is go ahead and create a Facebook pixel so that you can track all of your events. So we’re gonna go ahead and go to data sources, pixels and then add pixel now for the name of the picture, so you can name it anything.
I’m just gonna name it J one pixel for John, which is my friend I’m just using his ad account and then for the website. You don’t need to put that and then hit continue and then once that’s done you’re gonna go ahead right here to add partner platform and then go to Shopify.
Okay, continue! Once you’re right here and continue once again, and you’re gonna want to copy this number. So this is the number that you’re. Actually gonna want to enter into your Shopify store. I’m gonna use shop mint as an example.
If this was the Shopify store tutorial, if you guys don’t know, we’re gonna go ahead and hit online store, go to preferences, and then you just gonna want to paste it right here and click on save. Now.
Once this is done, you can go ahead and go back here and then hit continue, and then you can test it out and put your site link and test if it works. I already know it works, so I don ‘ T need to do all that, but now, once you’re done with all that, you’re, pretty much set up and ready to start running at so you’re gonna go into add, accounts and then open in Ads manager, so the ads manager is sort of where you manage each specific ad account so yeah.
Now, once you’re in here, you’re gonna see this message right here. If your business focuses on politics, I always click. No because it doesn’t and then we are in the main frame baby. So before we do anything too crazy.
We’re gonna set up the columns, and this is gonna help us look at the correct metrics so that when we’re running ads and actually spending money, we’re, not just freely spending our money without Actually, knowing what’s going on, so we’re gonna set up the columns by going into columns and then hit customize columns, and then we’re gonna click X on all of these.
So just totally remove everything, and once you’re done, I’m gonna have a list right here for you guys to just search right here. You guys can search everything on the screen and then click. Add I’m gonna speed through this, so it doesn’t waste too much time, but just make sure you’re following along on your end as well.
Alright, one quick thing I forgot to mention: click Save as preset make sure that box is checked, name it something and then hit submit all right. So I’m, officially done setting up all the columns now.
Basically, I’m gonna go ahead and go over this. It’s. Gon na be pretty simple. The name is basically what you’re gonna name the campaign or ad set or add the date created, is obviously which date you created it.
I personally like to have this: the delivery is whether the ad is active or inactive budget is obviously which budget you set it for. I’m out spent is pretty straightforward, purchase conversion value is let’s say you get sale for $ 10.
It’s. Gon na show $ 10 right here. So I like to have the amount spent and purchase conversion value right next to each other. Just so, I can see how much I spent and made back the cost for content view is how much it cost for somebody to view content on your website because per Add to Cart is the cost for an Add to Cart same thing with initiate checkout and The cost per purchase is how much it costs a customer to actually purchase on your website and then link.
Click is just how many link clicks your ad has and then cost per link link is how much it costs for the link click and then we have outbound CTR. This is basically the percentage of people who watch your ad and actually clicks, and I like this to range sort of from three to four percent.
One to two percent is fine, but I like to aim a little bit higher and then we have the add to cart, checkout, initiated and purchases. So, for example, on this out of town right here we had a 5x row as throughout all of our campaigns on lifetime, which basically means we 5x to our money.
So we spent 14,000 on Facebook and we’ve 5x that and made back this month, but yeah. Now, once we’re done with D columns, we’re ready to go ahead and create our campaign, but before we do that, I sort of want to give you guys a structure on how everything should sort of flow.
So here is a diagram on how everything works, as you guys can see. There is a campaign in the campaign we’re gonna choose which objective you want. So, whether you want video views, link clicks or whatever we’re gonna choose all of that in the campaign, then, within the campaign we’re gonna have ad sets now the only variable between all of these ad sets.
That will be changing. Are the interest so each box for each ads that you see the only difference is gonna, be the interest within it and you’re gonna see me go ahead and do that a little bit later in the video and then the ads? Typically, I like to have two to three ads within an ad, so basically the video or the image or the content that you want to advertise to the public.
So now, once we have that out of the way we’re gonna go ahead and hit create on the campaign, and then we’re gonna see this marketing objective a selection right here we want to go for conversions because, Whatever you tell Facebook to do that’s, basically, what its gonna do so that’s.
Why we’re gonna go ahead and hit conversions so for the campaign name, I like to name it. The name of the product, so we’re, just gonna name it swimming bands and then right here beside it. I’m gonna put a dash, and I’m gonna put the be R & amp B EP of the product, so that’s.
The break-even row as and break-even point of the product. Now I hate math and I’m sure you guys do too. I found this link right here. The dropship toolkit, all you have to do, is put in the cost of your product, so I’m gonna go ahead and find the cost of this, which is $ 11 plus, like $ 3 shipping.
So it’s. Gon na come out to like $ 14 doesn’t really matter. We’re gonna put 14 and let’s just say we’re gonna sell it for $ 44.99 and we can go ahead and see that we have a profit margin or break-even point of $ 30.
In our break-even row, as is 1.4, so that’s, pretty good, we’re gonna go ahead and go into ads manager, and I’m, going to put the break-even point, which is 30 so BEP for breakeven point. We’re gonna put the 30 and then for DB R.
We’re gonna put 1.4, which is the break-even realized, and I’m gonna show you guys how this can help later in the video. So if we’re campaign budget, optimization, I’m gonna turn. That off we don’t need that and we’re gonna go ahead and hit set up at account and then continue.
And now we are in the next step guys. So so far, hopefully everything’s going smooth and you guys are following along the ad set name. We’re gonna delete that we’re gonna. Come back to that don’t worry about it.
Now we’re gonna go ahead and link the pixel that we made earlier so right here it says, create a Facebook pixel. So, in order to do that, we’re gonna go ahead back to the business manager and then we’re gonna go ahead and go to connected assets.
I’d, add set, add the add account and then you have the Add Account added to the pixel. So now everything’s links together, the add account is led to the pixel and the pixel is linked to the Shopify store.
Now you didn’t need to create the pixel directly from here. You could have done it also from here, but we’re gonna go ahead and refresh this, and then we’re gonna see something like this. So right here we’re gonna choose purchase and although it is red it’s, totally fine, just click on purchase and we’re gonna go to scroll down even more location.
Since a lot of countries are unlock down in kinship, what I’m doing now is choosing the top lock countries. Usually I go for worldwide, but top five countries have also been working really really good, so it’s.
The United States, Canada, Australia, the United Kingdom and New Zealand, so these are the top five countries that I’ve been going with recently. So once you have these five countries, you’re, pretty much all set.
We’re gonna scroll down even more right, so I don’t, typically change the age and gender, but as you know that you’re selling, a product which only one gender or a specific age group of people Are going to be purchasing, then you can go ahead and mess around with those settings.
I typically leave them broad until I get data and spend money then make actions based on the data we’re gonna click detailed targeting so the product. We’re selling, is going to be this adjustable swimming band and, as you can obviously tell it’s for swimmers, so we’re gonna go ahead and find interest related to this.
So if I go back to the ad account, we’re gonna find interest right here. We’re gonna want to uncheck this box, so make sure you uncheck this box right here. Don’t, leave it tick! No matter what, basically, it’s, the stupid thing where, if you put any interest in it’s, gonna go beyond that interest and find even more things.
So Facebook’s. Gon na spend your money in places that you don’t want it to spend so that’s. Why? I always leave that on ticked, so for the interest we’re, just gonna go basic and broad here for the first interest.
We’re gonna name it swimming, and then once that is done, you’re gonna click, the first interest that pops up and then once you put that in you guys can see it says your average Reach is gonna. Be one point: six, two four point: five K don’t pay attention to any of this stuff.
It’s, usually not accurate. The thing we sort of want to keep an eye on is this potential reach right here I don’t like going to too broad, where it’s in like the hundred millions, and I also don’t like going To too narrow, where it’s like fifty thousand or a hundred thousand so anywhere from like five hundred thousand to like fifty million, it really depends, and I’ve, seen a lot of things work.
So I can’t really say exactly what you should go for, but just try not to have it too big or too small just keep it sort of in that average area. So, once again, with the interest, we’re gonna keep that at swimming and then what you can also do.
If your audience is too big, you can narrow it down by engage shoppers. I really don’t like doing this anymore, because a lot of people do it, but once you do have engaged shoppers, you guys can see that it will drop.
I’m, not gonna. Do this for right. Now I’m gonna go ahead and click X and then, if we click show more options, Facebook sort of hid this recently I don’t know why but languages you can put English if you are targeting worldwide.
If you’re doing top left countries just leave it the way it is it’s, totally fun connections. You can leave that all normal. If we scroll down even more for placements, you can test between them. I’ve.
Seen both Facebook feed and Instagram feed only have worked amazingly and automatic placements. I’ve, seen also work before this video. I’m, just gonna go ahead and do Facebook and Instagram feed only so you’re gonna uncheck everything else, and only leave Facebook, newsfeed and Instagram feed check so that your ads only gonna show on the Facebook and Instagram newsfeed and then for the daily budget.
Now this depends. So if we’re selling our products for around forty four dollars, anything under fifty, you can go for five dollars, but when it starts getting over fifty sort of sixty seventy range. I like to do ten dollars a day, but for anything under forty or around forty.
You can go ahead and do $ 5 a day and remember we’re gonna be making multiple of these ad sets that we just made. So we’re, not gonna be spending five dollars a day. In total, we’re gonna be spending way more than that.
So if you scroll up back to the ad set name, you’re gonna want to name this, whatever you name the interest, so we’re, just name it swimming now. If we scroll down and hit continue, we’re gonna be taken to the creative.
So this work you’re gonna. Add your video, your picture or whatever you want to add here, as you guys can see the Facebook page. We created earlier, this is going to be it video 1 and then for the ad name.
I’m just gonna name. It add 1, because that’s. What I like naming the first creative and then add to add 3, and so for that we’re gonna go ahead and go over to media, add media, add video or image. In this case, I’m gonna add a video, because I do have video made for this.
My bands off fads, if you guys want a video for your products, go ahead and click the link in the description. The best video ad service in the game, but anyway we’re gonna add the video I’m gonna show you guys the video real quick.
If you guys want to see it, it is right here all right that’s, pretty much the video, and we also have the thumbnail right here and then we’re gonna go ahead and upload the video. So we’re gonna go ahead and hit open, and then now we just wait for this to upload.
So once this is done and we can also add the thumbnail to it all right, so the video just uploaded – and we have it right here to add the thumbnail. We’re gonna, go ahead and hit, add video at thumbnail and then custom upload, and then we upload the thumbnail just like we did for the video and then we wait for it to process, and once that is done, we just hit continue And save right here so now we have the thumbnail and video right here, as you guys can see.
So now we’re gonna add the primary text. Now this is the text that’s. Gon na go right above right here and in the primary text I like explaining the benefit of the product. I like to keep this short simple and to the point, so we’re just gonna keep it basic for the video I’m, just gonna type increase your swim swim increase.
Yours yogurt! I’m, just gonna put something like swim now, you don’t need to put exactly this or copy me. You guys can just be creative and just freely think of what you think and just put how you think the product will benefit the customer, and then you can also add emojis just have fun with this, so I’m just gonna add a Swimming emoji of a person swimming right here and I’m gonna add it to the end okay, so I just decided to change it to swim like a pro with the swimming resistance bands, and then after this, I’m gon Na go to the next line and just put check it out now and then I’m gonna put a hand emoji right here so a hand pointing, and we’re gonna put the link of our website.
So I like putting short links, so what you can do is go to your store and then go to navigation and then add URL redirect create a URL redirect and then, if we go to our store, this isn’t my store, as you guys Know this is the test store that I made for the tutorial.
We’re gonna copy. The link right here, click the link into here and then put the redirect. So we’re, just gonna push one and then save it and then every time that they type in the store name, slash swim.
It’s, going to take them to the product page. So we don’t even need the HTTPS paste it and you guys can see it redirects there. So I’m gonna put the shop minta comm, slash, swim to keep it short and simple, and then I like look at it from the desktop newsfeed.
So it shows the entire thing and then for the headline. I’m gonna put what the product is or how the product benefits the customer. So I’m gonna put increase, swim speed or what you can do is put the product name so swimming bands and then put this line right here, increase, swim speed and then let’s.
Put like a lightning bolt right here. Just to make it look a little bit more flashy, so I don’t like the headlines being too long. I think this is a little bit too long, but we can’t see it until we fill out all this other information.
So let’s fill out the shop name with the website. Url for the description I like putting five star emojis, so you’re gonna search five star emoji on Google, and then we have the black five star emoji.
It just looks way more clean. We’re gonna paste this in five times, and then we’re gonna put these two parentheses go inside of it and put rated five out of five. That’s, pretty much. It now don’t do this if your product sucks, because that’s just misleading, but if your product is actually good and it is rated five out of five, then you can add this.
We’re gonna go ahead and go change the call-to-action to shop now. So this depends on what you’re doing. So if you’re doing retargeting, you can do get offer or if you’re doing a product where people have to sort of learn more about, it can do learn more, but we’re gonna do shop and I’ll, keep it simple straight to the point, and then everything else looks pretty good here and we’re gonna go ahead and hit confirm all right.
So now it’s time for me to put my card information, and obviously I’m – not gonna. Do that in front of hundreds of thousands of people, so I’ll, be right back soon after okay. So now that I put all my card information in you guys can see that a says publishing three out of three so yeah.
Now, once this is published, we’re gonna go ahead and go into the campaign section. We’re gonna go into the ad set, so there’s, basically our interest and then click duplicate on the ad. As you guys know, I said I like to have two to three different creatives or videos, so we’re gonna duplicate this and upload a new video, and I don’t have a different video for this product.
At the moment, I only have this one video, so we’re, just gonna go ahead and as soon as if I upload another video, but basically what you do to upload another one is click this garbage icon. Right here, add media, add video, and then we’re gonna go ahead and upload a different video with a different first three seconds or you can upload an entirely different ad.
Just have three different videos or images and make sure there’s, something differentiating between them, so that, when you start running ads, Facebook gives these three videos that you upload it to a pool of people and whichever one starts performing better, you will know, And you could double down and start scaling on it, so I don’t have a different video right.
Now we’re gonna upload the same one and let’s. Just pretend, as this is a different video with a different first three to five seconds and then we’re gonna go ahead and name it ad number two. So now, once we have this, we’re, going to duplicate it.
One more time and upload another video with a different first three to five seconds. Now we’re, just going to name this at three as if we uploaded one and then we’re gonna go ahead and review and publish and then publish this alright, so they are officially done being published.
So now going back. Just for a quick overview, we have the campaign right here and then, if we go within the campaign, we have our interest. So this is an ad set, and then we’re gonna duplicate this later on, to have more interest and target different areas to see which one performs best and within the ad set.
We have three different videos. Now Facebook is going to distribute these three videos to an audience and see which one performs the best, and if you see that most of the purchases are coming from ad number three and not ad number one, then you can start doubling down on ad number three Or even duplicate it and make more ads similar to ad number three, so you can have better performing at now.
If we go back to the ad sets – and I’m gonna duplicate this six times so that we have a total of seven ad sets now you can duplicate this. However, many times you want, you can do 1520, but I just like starting with seven.
So we’re gonna go ahead and click on duplicate, and we’re gonna see that a bunch of ad sets are going to load in right here on the left. And then we’re gonna go ahead and click Edit on one of them, and the only thing we’re gonna do is change the interest.
So we’re gonna scroll down and click on edit and then click on suggestions, and you can see we have a ton of similar interest. So we’re gonna do swimming pool, because people who have a swimming pool may want this.
I don’t know not sure you that’s, why we’re just gonna test it. So we’re gonna copy, it name it the as the ad set name and then go on to the next one: click Edit and then scroll down his suggestions, and then we can do freestyle swimming and then copy this.
This shouldn’t be too hard of a process. You just want to look for inches similar to the ones that you think are good alright. So I just finished choosing all of the interests we have competitive, swimwear arena swimwear.
I just searched up some swimwear brands: open water swimming Michael Phelps, freestyle, swimming swimming pool and swimming. Now we’re, going to go ahead and hit publish on all of these so yeah. Now all of these ad sets are published and we’re, pretty much set to go.
Now we have the campaign, we have seven different interests all at five dollars a day. So if you do seven times five, that’s $ 35 per day that you’re, going to be bending. Now you’re gonna want to give this two to three days to run, and if you’re a beginner, it’s.
Gon na be hard to just watch him when you spend and not get sales within the first few hours, but trust me just let it spend for two to three days. Okay, so now we’re gonna go ahead and get into killing and scaling now.
This is why we wrote down our break-even point and our breakeven row as so. Basically, I’m gonna keep it simple and to the point. This part has a lot of variables and it depends when you have different margins and it’s, not one set rule for every single product test.
So I’m gonna try to explain it the best I can so we can see that our break-even point is $ 30 in our breakeven row. Wise is 1.4. So if you’re running a prostitution and it doesn’t have any purchases you want to turn that on, but you don’t always have to let it run up to half your break-even point, because if it has No add to carts or no initiate checkouts and it’s spent $ 10.
Already it’s, not gonna magically just start performing good after the next $ 5. I’ve spent so every day just keep an eye on it after it spends $ 5 because every day it’s, gonna spend $ 5. So, at the end of every day, check, if it has add, two cards initiate checkout and if it doesn’t have any of those it’s, probably not gonna get any.
So you guys can turn that ad set off now with the break-even row as it’s, pretty simple. Once you do start getting purchases, let’s say this adds. I got four purchases. This one got five, this one’s got six.
This one has one you guys, can actually go and filter it by robot, so just click on it and it will filter from the highest drawer eyes to the lowest robot anything that’s been running for a while, and it has under your break.
Even realized, let’s, say 1.3, 1.2 0.9. Anything like that. You guys can just turn it off. If it’s under your break, even realized and then for scaling. All you have to do is the opposite, so sort it by row as any add sets that got sales after 2 to 3 days.
You guys can go ahead and duplicate the add set. Let’s, say Michael Phelps got the ad set, just click on duplicate duplicate it, and then you guys can go ahead into the interest section and then just find a similar interest.
So we’re gonna go ahead and see that we have competitive somewhere, we already that USA Swimming, so that is a similar interest. We’re gonna change, that and and then publish that, and now we can publish that to horizontally scale.
The odd sets okay guys so real quick there’s. Many different ways that you can scale. One of them is horizontal scaling, which I just showed you duplicate. It find a similar interest to the one that’s working and you can start running that or what you can do is take an interest that’s, already working, duplicated and increase the budget, or you can take the top five best Ad sets duplicate it in a new campaign and turn on CBO for that campaign at one hundred dollars per day now the key is remember to duplicate and then make a change.
You don’t want to touch what’s working. So whatever is working and performing good for you make sure you don’t touch it and leave it the same now, if you have multiple ad sets that are performing really really well, you can check both of them, duplicate it and choose two new Interests but try to keep consistent whenever you’re killing and scaling so try to do it at the same time, every single day or night, but Facebook Ads isn’t as hard as people make it out to be it’s pretty simple with the information I told you guys can actually start getting sales if you have a good product and indecent site – and this is just the beginning – there is more aspects to this.