Basically, it’s, just advertising that’s kind of in disguise. That’s. All it really is it’s, a form of paid media where the ad, the actual ad itself kind of, looks in it’s kind of blends. In with the natural content that’s already there – and traditionally you might have noticed this in magazines – if you see magazines – and it says at the top like advertorial or paid advertisement, where you kind of think at first – it’s, an Article and but it seems kind of like really about this particular you know washing machine and how good this washing machine is or whatever it happens, to be about, and you start going wait it’s, a really produce washing machine.
Really it’s, an advertising that they are advertisement that they paid for and because they paid for it. They have to put on there that it’s a paid advertisement or that it’s. An ad vitur e’el, but it can look like content polarizing.
Definitely this is polarizing. Some people hate it. Some people love it mostly on the people who love it. Well, let’s face it. It’s. Marketers marketers love this stuff, just like any marketing strategy, though there are some pros and cons.
So here’s, some good examples of native advertising. Essentially what this does is you’ve got this little Captain Morgan advertisement here. This is actually Captain Morgan right, an advertisement for alcohol, but the title is 15 things you didn’t know about 15 captain’s, commanders and conquerors.
It actually delivers content, so it’s, part of BuzzFeed as part of their example. Here on what’s on BuzzFeed, but it delivers actual content and because it does that people are kind of happy with it. They’re willing to tolerate it.
They know that it’s, an ad it’s, going to get clicks and it may not be the best quality clicks, because not everyone’s going there to buy alcohol. Obviously, in this case, but it does promote their brand and that’s.
What they’re looking for here’s, a bad example. This one came out pretty recently. This is about the Church of Scientology with the Atlantic and what they did is they promoted this, but you, don’t, see anywhere on there, where it says why I shouldn ‘
T say that you do, or is he says, spots of content, but it was made to look exactly like a regular post like a news post and it wasn ‘ T super apparent that this was something that was in fact an for Scientology.
It’s pretty interesting. Now, normally like you might see something in that little sponsored content, section that’ll, yellow section there. That says breaking news. I mean people would get blind to that.
It wasn’t really made apparent that this was a sponsor and it basically became propaganda. If people read it, they weren’t sure what was talking about it hurt the Atlantic as a public as a publisher, and they just gave everybody a whole bunch of bad press.
So it kind of blew up in their face. Nothing that you really want to try to model. So in order for this to work for native advertising to work, you really want to talk about or think about. I should say your integration and is the integration between the advertisement itself and what it looks like and the content that it delivers and the platform that you’re doing this on, because you can do this on anything, you do it on Facebook.
You can do it on Twitter, you can do it on LinkedIn. You can do it on Pinterest anywhere that you can pay for an ad. Essentially, you can make it look like native, like its content, like the content that’s around it, which again is what native advertising is all about, just having it blend in with normal content that people will naturally consume so that it doesn’t necessarily look like an ad, but that at the end of the day it is an ad.
They do require a little bit of work, though, so make sure that you explore native advertising as a strategy. It is a very, very important, and you’re gonna need it like. If you’re, not doing it now, you will need it.
You it’s, not something you should necessarily consider you should do. We’re, recommending it as a tactic, because that’s. What was required, if you’re, doing any sort of Facebook or Twitter advertising but make sure it delivers some sort of content, because if it delivers value, if the ad itself is value – and this technically works on sales pages and squeeze pages and anything Else, if your advertisement contains value just in and of itself just by itself, people will react better to it, and that includes improvement in conversions.
Ultimately, but really when it comes to this native strategy, that’s, what it’s talking about so you saw that Captain Morgan ad was 15 things you didn’t know about captain ‘ S relates to Captain Morgan.
Obviously they’re gonna have advertisements and stuff on their page and it might even be on their site, but at least it’s delivering. If you click on that ad – and you learn 15 things you didn’t know about captain’s and commanders that’s value.
You’re happy to click on that ad because it’s. Giving you what you expected it would, if you just click on it. It says: Captain Morgan, 20 % off its gonna be irrelevant. It’s, gonna create sort of public media nightmare, so that’s, sort of what you want to look at when it comes to native advertising.
Now, of course, our little marketing act go to your Facebook or Twitter account create a post or a tweet, and talk about your call to action now. Remember native advertising, doesn’t always have to be paid.
It just mostly is especially on these particularly medium, because if you don’t pay for it, then very few people see it, but you can do it for free. You can go on there and just do a call to action that gets people to go to your site, but maybe try to do in such a way where the content that you’re, providing is valuable in and of itself.
And then you’re, asking them to go to your site, so maybe just reading the post is entertaining. Maybe it’s, a funny picture or something like that where they get some sort of value, just even a laugh or just a feel-good statement, they get some value out of it.
Then there’s, your call to action. That is something that helps make that experience even more valuable, that is a native advertising winner and, of course, boost your post on Facebook. If you can so boost your posts, promote those tweets make sure people are seeing them, because if you’ve got your analytics set up properly, then you can manage and you can see exactly what’s working and what’S not so that you can scale your marketing for more information, of course, and if you have any questions, just visit us in seriously simple marketing com leave comments.
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